Zip’s Tips: B2B Sales Videos

Short lessons on practical selling skills. A lot of people like to call these “Zip’s Tips”. Every video has a full transcript on its page.

• Why You Can't Get Past the Gatekeeper: The Truth About Cold Calling

  Your first 10 seconds with a gatekeeper should earn you another 20. Greg Zippi shows how to break the pattern gatekeepers expect, use their name, ask for help, and come away with up to seven useful pieces of information even when the prospect is not available.

• Rapport Building In Sales: There's a Good Chance You're Doing It Wrong

  Early rapport does not predict whether a sale will close, so keep it natural. Greg Zippi covers good openers, how to use major events, which topics to avoid, regional differences, and why a customer relationship is the result of creating value, not the cause.

• Why Your Cold Calls Are Failing (And How to Fix Them)

  Once you reach the prospect, open with “How have you been?” and give a reason for your call quickly. Research cited in the video says these two moves make a meeting far more likely. Greg Zippi also covers transparency, compliments, and leading with a likely problem.